Space-Age Trade Show Environment

Agency: Shiftworks San Francisco
Client: Carbon 3D
Role: Creative Director / Concept Owner / Designer / Production Lead

My Contribution:
I owned the concept and steered execution hands-on, from initial vision to print-ready production. To streamline approvals, I developed 2D scale illustrations of the environment — a rare but effective move that gave the client clear spatial context. They confidently signed off directly from the deck. These same drawings later reduced guesswork during large-format production, saving valuable time on final prep and output.