Agency:


Grey San Francisco.


Campaign:


The Power In Your Hands

My Title:


Associate Creative Director – Digital.


My Role:
Core member of the five-director campaign ideation team.
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Once again, I was responsible for the digital side of this campaign. All things digital passed through my hands; that is not a pun. The custom at Grey was to present big campaign concepts initially as TV spots. The ECD was well aware that the only way Grey could deliver the digital side of this idea was if I could hire a specific (key-man/key-person)* flash animator I knew. Presenting this idea to NRG was conditional on that agreement. Solving the hands for digital was a tough challenge.

** “Key-Man” is a legal term, but it is sexist.

ECD** Executive Creative Director (The big boss)

CD** Creative Director (The day-to-day boss who manages everything)

ACD** Associate Creative Director. (The CD's right-hand man/woman does all the hands-on heavy lifting).