EA Dead Space – “Only the Dead Survive”
Agency: Freestyle Interactive (Digital) / HEAT (TV, Print, OOH)
Client: Electronic Arts (EA) Video Games
Campaign: Dead Space Launch
Role: Art Director · Concept Lead · Digital Experience

My Contribution:
I art directed the full digital campaign for Freestyle, co-developed the interactive concept, storyboarded key sequences, and oversaw all design and final delivery. I also collaborated closely with a UK-based VFX studio on the creature animation, ensuring the fear factor landed hard. The result was a digital experience that stood out at industry shows and set the tone for the franchise’s chilling identity.