LOGOS
"Complex simplicity. Or is it simple complexity?"

The best logos appear effortless — but getting there is anything but. A truly great mark is the result of deep exploration, strategic clarity, and a few bold leaps. It may look simple, but behind that simplicity is a clever twist — a visual idea that reveals the brand’s essence with elegance and restraint.

Here’s a selection of marks I’ve crafted throughout my career — each one rooted in strategy, distilled to its sharpest form.

Freestyle
A competition-focused ski team needed a mark that felt fast and bold. The italic “F” reads as both letterform and freestyle aerialist, crash-kerned and ready to launch.

Crayon Industries
A Typekit founder, a Google exec, and a code visionary walk into a room... and hire me to design their SF agency’s identity. The final mark blends human warmth with geometric clarity — app-native and brand-smart.

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