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Freestyle:
A provincial freestyle ski team, ages 10-19. Bold and start-gate-ready stylized italic letterforms are crash-kerned and loaded to win. The "F" doubles as an inverted freestyle aerialist that reads in 2D and 3D. Supermarket rave-style type gets full marks and can stick any landing. This mark is an earned badge that aspiring Olympians wear with pride.

Crayon Industries:
When a TypeKit (acquired by Adobe, now called Adobe fonts) founder, a Google executive, and a computer code savant decided to start an agency in San Francisco, they hired me to develop their brand symbol.