EA Skate 2 – “Take Back the Streets”
Agency: Freestyle Interactive (Digital) / HEAT (TV, OOH)
Client: Electronic Arts (EA)
Campaign: Skate 2 Launch
Role: Concept Lead · Art Director · Video Director

My Contribution:
Freestyle tasked me with directing the digital video campaign on-set between HEAT’s TV spot takes. Tensions ran high — tight timelines, limited access to skaters, and agencies jockeying for talent time. But I concepted and art directed the digital side, directed live footage, oversaw interactive prototype development, and got it over the finish line.

Working alongside street skating’s top three pros in that environment? Total career highlight.