EA Command & Conquer 3
Agency: Freestyle Interactive
Client: Electronic Arts (EA)
Campaign: Kane’s Back
Role: Art Director · Concept Lead · Interactive Director

My Contribution:
I co-concepted the interactive narrative alongside the Copy CD, art directed the experience end-to-end, and directed the live-action shoot. I led the visual design, UX flow, and partnered with a UK-based animation house to deliver a polished, high-performance final product. I also presented work directly to the EA client and oversaw production.

Outcome:
The campaign delivered EA’s second-highest demo download rate at the time — and earned a loyal player base fired up for Kane’s return.