Agency: Freestyle Interactive

Client: EA:
** EA (Electronic Arts-Top 3 Global video game Company)

Campaign: “C&C3-Kane’s back”


Task:
Amp up hardcore gamers with a digital ad campaign that's buzzworthy and engaging.

Solution:
Get up close and personal with (the video game’s elusive mystery- boss, “Kane”. - This interactive video experience simulates a real interaction with the seldom-seen “Kane” persona from the game cutscenes.

Role:
Art Director (Come up with all the ideas and design all the things)

Results:
• An EA record, second-highest demo download metric.
• Massive community fan hype.
• Free ad hosting on fan sites and blogs.
• An agency record, most video clips in a single ad.

My Role:
• Brainstormed all creative with Copy CD.
• Owned & presented all decks to the client with CD*.
• Developed storyboards and all designs.
• Concepted Kane Speaks video scenes.
• Attended Video Shoot with CD* & co-directed shots.
• Scrubbed/cut/managed video selects.
• Solved user flows on video unit.
• Worked with a UK-based (hand-drawn) studio on Scorpion animation.
• Shot the shit with Kane (a blackjack dealer from Vegas)
• Basked in the adoration from the C&C3 Studio head at EA for a top recorded metric.

CD** Creative Director (The day-to-day boss who manages everything)