Drop – Apparel Brand System
Agency: Shiftworks San Francisco
Client: Drop
Campaign: Japanese Selvage Denim Capsule
Role: Design Lead · Systems Thinker · Type Nerd

My Contribution:
I led the design system from first sketch to final press check — with a focus on grid, type pairing, paper stock, and pacing. A rare brief that gave me space to push pure design thinking — where every micro-decision mattered and less truly meant more.