DAYMI

Client: Daymi Juices
Agency: Shiftworks San Francisco
Role: Creative Director / Brand Strategist / Lead Designer

My Contribution
Working from the client’s existing logo, I developed the broader Daymi brand identity and packaging system. I led the strategy, art direction, and design, using bold color, typography, and simple illustration to give the juice startup a distinctive presence in a category dominated by more natural and homespun visual conventions.