Agency: Shiftworks San Francisco.

Client: DAYMI (Cold-press organic California juice brand)

My Role: Creative Director*/Concept owner/Hands-on Designer/Print-ready production designer.

CD** Creative Director (The day-to-day boss who manages everything)

Results:
• A bold standout design in an earthy category.
• A successful brand discovery phase.
• Defined “modern and sophisticated” as a deep brand core-value.
• Ownable brand flavors.
• Mega-Brand merger – huge buy-out.