Agency: Havas Global
Campaign: Business of Yes
Client: Citrix
Role: Associate Creative Director – Contract

My Contribution:
As Associate Creative Director, I helped develop and extend the campaign’s visual language across digital, motion, print and environmental applications. Working closely with the Creative Director and production partners, I developed concepts, storyboards and interactive executions while refining a flexible illustration system that could adapt across audiences and formats.

I also created two custom cityscape illustrations for federal, state and local messaging and more than 30 large-format master compositions used throughout the campaign.