Agency: Havas Global
Campaign: Business of Yes
Client: Citrix
Role: Associate Creative Director – Contract

My Contribution:
In my digital role, I developed interactive ad concepts, created storyboards, and built presentation decks for client reviews. I worked closely with the Creative Director to refine creative and collaborated with vendors to evolve working prototypes.

On the branding side, I explored visual treatments across skies, buildings, people, and typography — including the development of two custom cityscape illustrations used in both state and federal messaging.

For print, I created 30+ large-format compositions used as master layouts across the campaign. The technical nature of these files — which involved dense, mesh-gradient vector cities — required a high level of expertise in Adobe Illustrator.