Agency:

Havas Global.

Campaign:
Business Of Yes.

Title: Contract ACD
onsite for seven months.

Role Digital:
I concepted and developed original interactive online ad concepts, presented them internally to the CD, developed storyboards, and owned the presentation decks for the CD's client reviews. I prepped assets and worked with vendors to evolve ad unit prototypes.

Role Art/Brand:
I explored campaign art treatments and variations in Sky, People, Buildings, typography, foliage, etc. I also created and developed two original cityscape scenes (shown here) for State and federal messaging.

Role Print:
I designed 30+ large-format ad 'lead compositions' as visual guides for campaign build outs–these were print-ready ads. Ad layouts were exceedingly technical due to the dense mesh-gradient vector cities that required master-level adobe illustrator skills.

ECD** Executive Creative Director (The big boss)

CD** Creative Director (The day-to-day boss who manages everything)

ACD** Associate Creative Director. (The CD's right-hand man/woman does all the hands-on heavy lifting).