Challenge:
Create an enticing large-format print graphic for Carbon's first-ever presence at the Auto Interiors trade show – alerting designers that components are now being 3D printed.

Risky gamble:
I pushed the client to go with illustration for the key art. They saw this as a risk since the norm was high-res images like all the other vendors.

My rationale:
Speak "idea-stage" when enticing designers about what's possible with 3D manufacturing and stand out in the sea of sameness.

Results:
Illustration stands tall with colossal lead-gen at the auto interiors trade show.

My Role:
Research, Ideation, design, illustration, print production.
Note: The car sketch outline was stock illustration that I colorized.