Agency:


McCann M.R.M & Partners, San Francisco

Client:
 Intel (ASUS Republic of Gamers)


My Title:


Senior Art Director – Digital.


My Role:
Come up with all the ideas and design all the things.

What’s in an Idea?
Well, in this case, it was my only contribution to this project.

Set up:
I was booked on two other Intel projects at M.R.M. McCann in San Francisco. However, I volunteered to join the brainstorming sessions on this campaign since I reported to the same creative leads – the team was happy to get help because it was all after-hours work.

My Role:
Among other ideas, this concept was my brainchild. Apart from a detailed hand-drawn storyboard (long since lost) and a rudimentary write-up, I had no other hand in the development.

Results:
That said, Intel / ASUS R.O.G. picked my "Area 51 gamer girl" as the winning concept.