ASUS Republic of Gamers – “Area 51 Gamer Girl”
Agency: McCann MRM
Client: ASUS ROG (Republic of Gamers)
Role: Senior Art Director · Concept Lead

My Contribution:
I concepted and pitched the “Area 51 Gamer Girl” platform — a blend of high-stakes absurdity and ultra-specific gamer tone. I led art direction across keyframes and visuals, grounding the look in polished sci-fi cinema meets internet-native swagger. The result: a campaign that energized ASUS’s core audience and stood apart from cookie-cutter tech spots.

Background Context:
ASUS ROG isn’t about general market appeal — it’s about tribe. This concept was built to celebrate that intensity, channeling gamer identity through a filter of sleek ridiculousness that players instantly got — and loved.